About

I am a Marketing Executive with extensive experience in building unified, performance-based marketing cultures. In past roles, I have been responsible for the management of multiple departments and direct reports with annual operating budgets exceeding $1M. I have demonstrated success in a number of high-level marketing positions across a broad range of industries, both agency and corporate and have gained an expertise that encompasses strategic market planning, organizational leadership and project management. I am expert in campaign design and new product development. I have extensive experience with customized multi-location and cooperative advertising for corporate entities, branch locations and independent retail organizations. I possess excellent verbal and written communication skills.

Just a few of my accomplishments include:

  • Converted a traditional candidate lead generation program to an internet-based program resulting in $250K yearly expenditure decrease and 139% return on investment increase.
  • Restructured telemarketing department from onsite to an offsite group of part-time telesales agents resulting in 30% operating expense decrease and return on investment generation of more than $55.00 for each dollar spent.
  • Created and implemented an innovative sales promotion campaign resulting in 84% new client sales increase, 48% retained client revenue increase and 30% client and targeted account participation.
  • Created and implemented company marketing department in support of new corporate development strategy designed around three specialized staffing divisions and a professional employers' organization, facilitating revenue growth from $25M to $50M in two years.
  • Created, implemented and provided management leadership to a 12 person telemarketing department resulting in generation of more than 50% of company's outside sales leads.
  • Analyzed market trends, developed market segmentation strategies, established market penetration strategies, identified optimum expansion location resulting in establishment of company's most profitable multiple service line branch.
  • Conceived, developed and implemented a direct mail catalog featuring more than 150 items, distributed to more than 50,000 households resulting in acquiring more than 2000 customers and achieving profitability in two years.
  • Developed and implemented a training and marketing program for a new internet marketing system resulting in $250K monthly purchase increase and significant operational cost savings.
  • Expanded local co-operative advertising program to encompass additional markets resulting in securing four new accounts and $1M new sales volume.




Expertise Offered

Testimonials

"I worked with Ken for seven years, collaborating with him on marketing handouts he developed for his sales staff and on company newsletters for clients. He always was on top of trends in the industry and workplace issues and was in touch with the needs of the sales staff needs both for temporary and permanent placements. His feedback to me was always about what the sales team needed and what the company needed in terms of promotion, which seems to me an essential ingredient to be successful in marketing."

Sandi Cain
Freelance journalist , Sandi Cain Communications